Grow an Audience, Build a Community, and Delight Customers
Marketers have lost their way a bit. All of the fancy tech and growth hacks of the last 20 years have distracted us from what truly matters.
One of the worst things that happens at companies is the "hand-off"
Marketers have lost their way a bit. All of the fancy tech and growth hacks of the last 20 years have distracted us from what truly matters.
We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes.
The last few years the rage has all been about self reported attribution. Or as I like to call it, people-first attribution.