BTS - Behind the Scenes.
This is such a great, people-first way to make your brand and culture feel more real, human, and authentic.
I'm surprised I don't see more BTS. I'm guilty of not leaning into this approach enough, especially since the pandemic happened. I think remote work has had an impact. But it can't be an excuse.
Here are some of my favorite ways to show your audience some fun BTS content.
Video outtakes
Employees in the wild (e.g. authentic photos and videos of people living their best life)
Customer visits (e.g. quick videos with customers)
Day in the life content
Team meeting fun and shenanigans
Content with executives and founders
Videos showing “how the sausage is made”
What other kinds of BTS content have you seen that you can take inspiration from?