Behind the Scenes

BTS - Behind the Scenes.

This is such a great, people-first way to make your brand and culture feel more real, human, and authentic. 

I'm surprised I don't see more BTS. I'm guilty of not leaning into this approach enough, especially since the pandemic happened. I think remote work has had an impact. But it can't be an excuse. 

Here are some of my favorite ways to show your audience some fun BTS content. 

• Video outtakes

• Employees in the wild (e.g. authentic photos and videos of people living their best life)

• Customer visits (e.g. quick videos with customers)

• Day in the life content

• Team meeting fun and shenanigans 

• Content with executives and founders

• Videos showing “how the sausage is made”

What other kinds of BTS content have you seen that you can take inspiration from?