People-first GTM Method
My mission is to help marketers learn how to become a go-to-market leader.
Yet few B2B companies lean into the idea of authorship and ownership. I mean, it's called thought leadership for a reason!
My mission is to help marketers learn how to become a go-to-market leader.
One of the worst things that happens at companies is the "hand-off"
The marketing team has an even greater responsibility now to act like a salesperson. So how do you be good seller?