Marketing Leadership Lessons
15 golden rules of leadership from my 15 years of leadership experience.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Content Marketing Partnerships
It makes very little sense to create lead magnet content alone.
Mark Kilens
May 13, 2025
North Star GTM Metrics
To be a truly untied GTM team you need to set one North Star metric that all the go-to-market teams try to achieve together.
Mark Kilens
May 12, 2025
GTM Sprints
Here's a really simple way to validate assumptions, get closer to your customers, and do it quickly.
Mark Kilens
May 2, 2025
Voices of People in Company Posts
If you're writing posts for a company page on LinkedIn or any company on any social network, don't do this.
Mark Kilens
May 1, 2025
Headline and First Impressions
First impressions matter a lot. So it shocks me that we don't spend more time crafting people-first headlines.
Mark Kilens
Apr 30, 2025
Creating a High-Performing Marketing Team
There are three types of marketing team members I'm hiring.
Mark Kilens
Apr 29, 2025
Internal Marketing
I define it as partnering and communicating with your internal teams to help them do their jobs more effectively while giving the marketing team...
Mark Kilens
Apr 28, 2025