High-Level Brand Positioning Framework
Introduction & Foundation: Vision, mission, value prop, and the purpose of this framework
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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GTM Enablement For the Win
Should enablement live under marketing? I think yes, it should not be role specific enablement like sales skills.
Mark Kilens
Jun 2, 2025
Customer Milestones
One-year anniversary. Going live. Hitting an outcome-based ROI metric. Reaching a usage milestone.
Mark Kilens
May 29, 2025
GTM Motions vs. Growth Motions vs. Purchase Motions
There are three primary GTM Motions. Marketing-led, Sales-led or Partner-led.
Mark Kilens
May 28, 2025
Don't Skip the Debrief
I've found that having everyone do the debrief documentation before the meeting works much better.
Mark Kilens
May 27, 2025
Two Customer-led Growth Plays
Here are two fairly straightforward ways to activate your Customer-led Growth strategy.
Mark Kilens
May 23, 2025
Finding Your Customer
Partner-led Growth is all about getting to the relationship in different, more natural ways.
Mark Kilens
May 23, 2025
People-first Leadership
One of my favorite books about leadership is "Leaders Eat Last" by Simon Sinek. Have you read it?
Mark Kilens
May 21, 2025