Do The Debrief
This one’s all about the importance of doing debriefs and how to run an effective one.
GTM Daily Blog
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
It's mission is to help you match your go-to-market to how people actually buy today.
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Grow an Audience, Build a Community, and Delight Customers
Marketers have lost their way a bit. All of the fancy tech and growth hacks of the last 20 years have distracted us from what truly matters.
Mark Kilens
Dec 23, 2024
Professional Value
People are selfish. What they are truly seeking is status or money.
Mark Kilens
Dec 20, 2024
The Power of Partnerships
People-first GTM is about the dance, not the walk.
Mark Kilens
Dec 19, 2024
Frame, Fill, and Fix the Funnel
Positioning is everything. Here's how I like to think about creating positioning that people will understand.
Mark Kilens
Dec 18, 2024
Communities Needs Leaders
Communities don't need more moderators, admins, and other community roles. They need real people to step and lead.
Mark Kilens
Dec 17, 2024
Taste is Everything
Marketers need to find their taste. Or they'll end up serving fast food.
Mark Kilens
Dec 17, 2024
Promo Codes and Podcasts
Tracking the attribution of podcasts can be tricky.
Mark Kilens
Dec 13, 2024