Minimal Viable Audience
Build an audience first, product second.
GTM Daily
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
Learn how to match your go-to-market to how people actually buy today.
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From Brand Book to Brand Brain
Finally, a way to truly make sure your brand's identity....
Mark Kilens
Nov 7, 2024
Problem Aware vs. Problem Unaware
Both require education and taking a people-first approach.
Mark Kilens
Nov 6, 2024
Outbound Selling, The Right Way
I was floored the other day.
Mark Kilens
Nov 5, 2024
Marketing's New Goal: Starting Conversations
I think the time has come for marketers to diversify.
Mark Kilens
Nov 4, 2024
Stop Creating Long-Form Content
Long-form content like ebooks and guides are useless now.
Mark Kilens
Nov 1, 2024
What Else is on Your Mind?
You can use it in almost any situation.
Mark Kilens
Nov 1, 2024
Social Proof
Social proof is a psychological and social phenomenon.
Mark Kilens
Oct 30, 2024