Customer Impact and Value
We should be adding another thing to use in messaging, positioning and storytelling.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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The Strategic Narrative
It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers.
Mark Kilens
Apr 14, 2025
Activating Internal Influencers
Fast forward to my days at Drift starting in 2019, we were super deliberate about cultivating internal influencers.
Mark Kilens
Apr 12, 2025
Negative CAC Marketing
If you charge for premium content, or a community, or for events, you can actually acquire customers for free.
Mark Kilens
Apr 11, 2025
Content-led growth Example
First, the piece of content is something that is truly unique and has a strong point of view behind it.
Mark Kilens
Apr 9, 2025
Turning Customer Data into Content
This email from HubSpot shares how my HubSpot usage compares with other customers like me.
Mark Kilens
Apr 8, 2025
Micro Customer Journey Moments
Pay close attention to your micro customer journey moments. For example, the discovery call.
Mark Kilens
Apr 7, 2025
Pocket Stories
Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
Mark Kilens
Apr 4, 2025