Go-to-Market Daily | Mark Kilens (14)

B2B buying can be quite painful. More companies should adopt one or more of the flavors of Product-led Growth (PLG).

Mark Kilens Oct 3, 2024

Google is starting to lean hard into People-first GTM. Here's the evidence from a Search Engine Land article.

Mark Kilens Oct 2, 2024

Every quarter you should be shipping a cornerstone asset. Here's what I consider to be cornerstone assets.

Mark Kilens Oct 1, 2024

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