A People-first Company
I've been thinking a lot about what it means to operate as a people-first company.
GTM Daily Blog
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
It's mission is to help you match your go-to-market to how people actually buy today.
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Don't Create a Podcast, Unless...
Don't create a podcast for the sake of creating a podcast. Here are some of my podcasting golden rules.
Mark Kilens
Mar 6, 2025
Marketing and Sales Blender
The marketing team has an even greater responsibility now to act like a salesperson. So how do you be good seller?
Mark Kilens
Mar 6, 2025
Audience Engagement Optimization
The process of creating and engaging an audience to deliver value to its participants.
Mark Kilens
Mar 4, 2025
Creating a Great Demo
The key though is to learn all of this through a discovery process that's thorough and educational.
Mark Kilens
Mar 4, 2025
Video Production Tiers
Super simple tip today. Don’t over produce your videos.
Mark Kilens
Feb 28, 2025
GTM Calendar
Every company should have one calendar that contains all of its important go-to-market activities.
Mark Kilens
Feb 27, 2025
Event Planning 101
Planning events should not be so hard.
Mark Kilens
Feb 26, 2025