New Marketing Offers
Gone are the days of ebooks and whitepapers. Here are the three types of offers that I'm betting big on.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Conversational Framework
Here’s the Conversational Framework we developed while I was at Drift. It's three parts: 1) Engage 2) Understand 3) Recommend
Mark Kilens
Jul 14, 2025
Vibe Selling
That term, Vibe Selling is something you’ll be hearing from a lot more salespeople who just became superheroes.
Mark Kilens
Jul 9, 2025
Sales Objections
Today's tip is straight forward. Head off the top three objections right on your homepage and pricing page.
Mark Kilens
Jul 8, 2025
Messenger Not the Message
Think about when you get a message from someone. The better you know the person the more likely you are to respond. Right?
Mark Kilens
Jul 7, 2025
A Principle of People-first GTM
The importance of surrounding people with the voices and minds of people your audience already respects and trusts.
Mark Kilens
Jul 1, 2025
B2B Entertainment
Bring more 'valuetainment' to B2B. We've been saying this for awhile but now I think you can't ignore it.
Mark Kilens
Jun 30, 2025
How To Sell Better
The tip today is to examine how you sell. You don't have to be a salesperson to sell. Everyone is selling something.
Mark Kilens
Jun 27, 2025