It doesn't matter the size of business, every business should have a document that contains all of the things that make the business a business.
Given I'm writing this post around the time that most businesses do annual planning, I thought I'd share a resource that could help you plan and run your business better.
This is not your financial plan, this is not you business plan, this is not go-to-market strategy. This document can and should include all of those things but it should also include a lot more.
It's why I created the People-first Strategy GTM Map.
It outlines how to use the power of People-first GTM to grow a business in a more efficient way that matches to how people like to buy things.
Covers everything from a business's ideal customer profile, to product strategy to customer success, and a lot more.
Download the map and get started charting the right tack for your business.