Business Problems vs. Buyer Problems
Don't only focus on the problem of your buyers. Focus on the problems of their business too.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Partner-led Growth Myth
Partnerships are not a channel. Let me repeat that. Partnerships are not a channel.
Mark Kilens
Apr 19, 2025
Customer Journey and Value
Who cares about how it happened, all we want is the outcome. I'm not so sure about that though.
Mark Kilens
Apr 17, 2025
Website QBR
What if you run a quarterly business review with all of your internal stakeholders for the website.
Mark Kilens
Apr 17, 2025
Customer Impact and Value
We should be adding another thing to use in messaging, positioning and storytelling.
Mark Kilens
Apr 15, 2025
The Strategic Narrative
It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers.
Mark Kilens
Apr 14, 2025
Activating Internal Influencers
Fast forward to my days at Drift starting in 2019, we were super deliberate about cultivating internal influencers.
Mark Kilens
Apr 12, 2025
Negative CAC Marketing
If you charge for premium content, or a community, or for events, you can actually acquire customers for free.
Mark Kilens
Apr 11, 2025