Professional Value
People are selfish. What they are truly seeking is status or money.
GTM Daily
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
Learn how to match your go-to-market to how people actually buy today.
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The Power of Partnerships
People-first GTM is about the dance, not the walk.
Mark Kilens
Dec 19, 2024
Frame, Fill, and Fix the Funnel
Positioning is everything. Here's how I like to think about creating positioning that people will understand.
Mark Kilens
Dec 18, 2024
Communities Needs Leaders
Communities don't need more moderators, admins, and other community roles. They need real people to step and lead.
Mark Kilens
Dec 17, 2024
Taste is Everything
Marketers need to find their taste. Or they'll end up serving fast food.
Mark Kilens
Dec 17, 2024
Promo Codes and Podcasts
Tracking the attribution of podcasts can be tricky.
Mark Kilens
Dec 13, 2024
Value. Benefits. Features. Proof.
You can use this framework for more than just the product positioning.
Mark Kilens
Dec 12, 2024
Creative Intelligence
Creative intelligence is the sum of five unique types of intelligence.
Mark Kilens
Dec 11, 2024